Running on behalf of science - with Meret Stabell (E17)
In this episode, Sven talks to Meret about how running events could be optimized for different stakeholders from a sports marketing perspective. Meret is not only an enthusiastic runner and photographer, but also wrote her master's thesis on this topic and examined what is necessary to make running events more attractive in order to appeal to various stakeholders such as sponsors, athletes and spectators. The two discuss the influence of media and storytelling in sports marketing and the challenges of promoting the sport of running. Running Deserves More on behalf of science.
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